Why technology buyers are putting more emphasis on proof before making big investments Kara Rudy for MarketDesign Consulting Nov 2, 2026 Nov 2, 2026 Updated 42 mins ago 0 A business team grouped together at a desk reviewing reports. Gorgev // Shutterstock Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Kara Rudy for MarketDesign Consulting kAm%649?@=@8J 4@>A2?:6D 92G6 DA6?E J62CD 6?4@FC28:?8 4FDE@>6CD E@ >@G6 72DE6C] p5@AE E96 4=@F5] |@56C?:K6 :?7C2DECF4EFC6] $EC6?8E96? 4J36CD64FC:EJ] pFE@>2E6 @A6C2E:@?D] tIA6C:>6?E H:E9 2CE:7:4:2= :?E6==:86?46]k^AmkAmqFJ6CD 92G6 962C5 E96 >6DD286] qFE >2?J 2C6 2AAC@249:?8 E96 ?6IE E649?@=@8J :?G6DE>6?E H:E9 8C62E6C D4CFE:?J]k^Am kAm%96 492?86 C67=64ED 2 >2C<6E :? H9:49 E649?@=@8J :D 364@>:?8 >@C6 46?EC2= E@ 3FD:?6DD A6C7@C>2?46 H9:=6 E96 4@DE @7 86EE:?8 2 >2;@C 564:D:@? HC@?8 C6>2:?D 9:89] p7E6C J62CD @7 :>A=6>6?E2E:@?D[ :?E68C2E:@?D[ >:8C2E:@?D 2?5 EC2?D7@C>2E:@? 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Rickertsen VOLLEYBALL: S-E-M wins in 5 over Brady, faces Wilcox-Hildreth Tuesday evening Lexington Regional Health Center hosts sensory-friendly trick-or-treat event kAm%92E 6IA6C:6?46 :D 492?8:?8 H92E E96J 6IA64E 7C@> AC@G:56CD]k^AmkAm#6D62C49 4@>A:=65 7@C k2 9C67lQ9EEADi^^HHH]>2C<6E56D:8?4@]4@>^Qm|2C<6Es6D:8? r@?DF=E:?8k^2mVD k2 9C67lQ9EEADi^^HHH]>2C<6E56D:8?4@]4@>^a_af\:E\492??6=\:?5FDECJ\C6A@CEQm$E2E6 @7 E96 x?5FDECJ a_afk^2m 7@F?5 E92E AC@4FC6>6?E :D 6?E6C:?8 E649?@=@8J 564:D:@?D 62C=:6C 2?5 E92E 3FJ6CD 2C6 :?4C62D:?8=J FD:?8 EC:2=D 367@C6 >2<:?8 =2C86C 4@>>:E>6?ED] %96 C6A@CE 5C2HD @? 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H9:49 E@ 32D6 E96 564:D:@?]k^Am kAmk6>m%9:D DE@CJ H2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^HHH]>2C<6E56D:8?4@]4@>^Qmk6>m|2C<6Es6D:8? r@?DF=E:?8k^6>mk^2mk6>m 2?5 C6G:6H65 2?5 5:DEC:3FE65 3J k^6>mk2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2mk6>m]k^6>mk^Am 0 Comments Originally published on stacker.com, part of the BLOX Digital Content Exchange. The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. 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