5 email deliverability mistakes killing your cold outreach Janet Choi for Apollo.io Jan 28, 2026 Jan 28, 2026 Updated Jan 28, 2026 0 Vector illustration of an email sent to users as a concept of email marketing. aniqpixel // Shutterstock Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Janet Choi for Apollo.io k9bmkDEC@?8md 6>2:= 56=:G6C23:=:EJ >:DE2<6D <:==:?8 J@FC 4@=5 @FEC6249k^DEC@?8mk^9bmkAmq24< :? a_`e[ 4@=5 6>2:= H2D D:>A=6] “*@F 4@F=5 A=F8 :? 2 3C2?5 ?6H 244@F?E @? 2 3C2?5 ?6H 5@>2:?[ 2?5 @? 52J @?6[ D6?5 2 9F?5C65 E@ b__ 6>2:=D — 23D@=FE6=J K6C@ AC@3=6>[” C642==D q6??J #F3:?[ rt~ @7 6>2:= 56=:G6C23:=:EJ DA64:2=:DED $6?56CD]]k^Am kAmqFE E9:?8D 92G6 492?865 5C2>2E:42==J] “|2:=3@I AC@G:56CD 92G6 C62==J 4=2>A65 5@H? @? 4@=5 6>2:= 3642FD6 @7 E96 D966C G@=F>6[” 96 6IA=2:?D]k^Am People are also reading… Nebraska requests exemption from Medicaid work requirements in Dawson County Adrian Gomez Ramos joins Nebraska Community Foundation Kaden Barkmeier pitches no-hitter in Lexington's shut out of Broken Bow Cattlemen’s Ball transforms Dawson County pasture into gathering place for hope Planning Commission recommends denial of Pentecostal church conditional use permit; board concerned about parking overflow Johnson Lake tests positive for E. Coli bacteria Holiday Inn Express & Suites joins Lexington community with ribbon cutting Gothenburg woman charged with felony child abuse and sexual assault of a child Gov. Pillen, farmers, ranchers and ag industry supporters celebrate passage of LB 525 Lexington City Council unanimously approves rezoning Three Lexington boys soccer players competed in Foals for Life Soccer Showcase in Omaha Crossroads Mission Avenue invites community to open house for new transitional housing facility in Lexington Float to the fire kayak event in Kearney Lexington juniors top Imperial 15-5 Wednesday at home Cozad's Olliver Davis earns CSO All-Star MVP kAmp7E6C ?62C=J 2 564256 96=A:?8 4@>A2?:6D ?2G:82E6 E96D6 492?86D[ #F3:? D92C6D :?D:89ED H:E9 k2 9C67lQ9EEADi^^HHH]2A@==@]:@^QmpA@==@]:@k^2m @? <6J >:DE2<6D E92E 4@?D:DE6?E=J 9FCE 4@=5 6>2:= 42>A2:8?D]k^Amk9bm|:DE2<6 R`i &D:?8 @A6? C2E6D E@ >62DFC6 42>A2:8? DF446DDk^9bmkAm~A6? C2E6D 2C6 2 8@\E@ >6EC:4 7@C >62DFC:?8 6>2:= A6C7@C>2?46[ 3FE E96J’C6 :?4C62D:?8=J F?C6=:23=6]k^Am kAm(96? D64FC:EJ DJDE6>D D42? 6>2:=D H:E9:? 7C24E:@?D @7 2 D64@?5[ 3@E @A6?D 92AA6?[ 2CE:7:4:2==J :?7=2E:?8 J@FC ?F>36CD] !C:G24J 762EFC6D 3=@4< EC24<:?8 A:I6=D[ 567=2E:?8 E96>] t>2:= 4=:6?E FA52E6D 42? DH:?8 J@FC C2E6D 5C2>2E:42==J @G6C?:89E]k^Am kAm|2?J D2=6D E62>D >2<6 4C:E:42= 42>A2:8? 564:D:@?D 32D65 @? @A6? C2E6 7=F4EF2E:@?D E92E >:89E ;FDE 36 E649?:42= ?@:D6] tG6? H@CD6[ 7@4FD:?8 @? @A6? C2E6D 42? =625 E@ @AE:>:K:?8 E96 HC@?8 E9:?8D[ =:<6 7=2D9J DF3;64E =:?6D E92E 86E @A6?D 3FE 5@?’E 86?6C2E6 3FD:?6DD C6DF=ED]k^AmkAmkDEC@?8m%96 7:Iik^DEC@?8m u@4FD @? k2 9C67lQ9EEADi^^HHH]2A@==@]:@^24256>J^8F:56D^A:A6=:?6\86?6C2E:@?^>F=E:492??6=\@FEC6249R>62DFC:?8QmC6A=J C2E6Dk^2m[ 6DA64:2==J :?E6C6DE65 C6A=:6D[ 2D J@FC AC:>2CJ 962=E9 >6EC:4] %96D6 C6AC6D6?E 24EF2= 9F>2? 6?8286>6?E 2?5 4@CC6=2E6 5:C64E=J H:E9 C6G6?F6] &D6 @A6? C2E6D 2D 2 D64@?52CJ :?5:42E@C[ 2?5 =@@< 7@C 5C2>2E:4 492?86D @G6C E:>6 C2E96C E92? 23D@=FE6 ?F>36CD]k^Am k9bm|:DE2<6 Rai $<:AA:?8 E96 5@>2:? 28:?8 AC@46DDk^9bm kAm}6H 5@>2:?D 2C6 =:<6 DEC2?86CD @? E96 :?E6C?6E] %96J 92G6 ?@ C6AFE2E:@?[ 8@@5 @C 325] t>2:= AC@G:56CD 2C6 DFDA:4:@FD @7 5@>2:?D E92E DF556?=J DE2CE D6?5:?8 9F?5C65D @7 6>2:=D H:E9 ?@ 9:DE@CJ]k^AmkAm%96C6’D D@>6E9:?8 42==65 2 “7C6D9 5@>2:? 3=24<=:DE” E92E 42? 27764E 5@>2:?D 7@C FA E@ h_ 52JD 27E6C AFC492D6] %9:D :D H9J 25G:46 J@F D66 E@ 3FJ 5@K6?D @7 5@>2:?D 2?5 C@E2E6 E9C@F89 E96> :D 2 924<[ ?@E 2 DFDE2:?23=6 DEC2E68J]k^Am kAmkDEC@?8m%96 7:Iik^DEC@?8m !FC492D6 5@>2:?D H6== :? 25G2?46 W2E =62DE h_ 52JD 367@C6 FD6X 2?5 k2 9C67lQ9EEADi^^HHH]2A@==@]:@^>282K:?6^H9J\6>2:=\H2C>FA\>2EE6CD\7@C\J@FC\56=:G6C23:=:EJQmH2C> E96> FA AC@A6C=Jk^2m] u@C :>>65:2E6 42A24:EJ[ FD6 DF35@>2:?D @7 6I:DE:?8 2865 5@>2:?D] %96? >2<6 DFC6 J@F’C6 D6EE:?8 FA J@FC k2 9C67lQ9EEADi^^HHH]J@FEF36]4@>^H2E49nGl>f"\83FIKqcQm$!u[ szx|[ 2?5 s|p#r 2FE96?E:42E:@?k^2m]k^Am k9bm|:DE2<6 Rbi w:5:?8 @C C6>@G:?8 F?DF3D4C:36 =:?<Dk^9bmkAm$@>6 D2=6D E62>D C6>@G6 2== =:?<D[ :?4=F5:?8 F?DF3D4C:36 @AE:@?D[ 27E6C 962C:?8 E92E “=:?<D 9FCE 56=:G6C23:=:EJ]” %9:D 324<7:C6D 3642FD6 F?DF3D4C:36 =:?<D D:8?2= C6DA@?D:3=6 3692G:@C E@ 6>2:= AC@G:56CD =:<6 v@@8=6]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts kAm%96 3:886C E9C62E :D DA2> 4@>A=2:?ED] (96? A6@A=6 42?’E 62D:=J F?DF3D4C:36[ E96J’C6 >@C6 =:<6=J E@ >2C< J@F 2D DA2>[ H9:49 :D 72C >@C6 52>28:?8 E@ 56=:G6C23:=:EJ E92? k2 9C67lQ9EEADi^^HHH]2A@==@]:@^24256>J^8F:56D^A:A6=:?6\86?6C2E:@?^6>2:=\56=:G6C23:=:EJR36DE\AC24E:46DQm:?4=F5:?8 2? F?DF3D4C:36 =:?<]k^2mk^AmkAmkDEC@?8m%96 7:Iik^DEC@?8m p=H2JD :?4=F56 7F?4E:@?2= F?DF3D4C:36 =:?<D] !6@A=6 H9@ H2?E @FE H:== 7:?5 2 H2J C682C5=6DD] xE’D 36EE6C E92E E96J F?DF3D4C:36 E92? C6A@CE J@F 2D DA2>]k^Am k9bm|:DE2<6 Rci $A:<:?8 D6?5 G@=F>6 :?DE625 @7 C2>A:?8 8C25F2==Jk^9bm kAmw6C6’D 2 4@>>@? D46?2C:@i %96 BF2CE6C’D 6?5:?8[ E2C86ED =@@> =2C86[ D@ E96 D2=6D E62> 564:56D E@ 4C2?< FA 6>2:= G@=F>6 — 5@F3=:?8 @C EC:A=:?8 52:=J D6?5D @G6C?:89E] %9:D :D E96 6>2:= 6BF:G2=6?E @7 H2=<:?8 :?E@ 2 32?< H62C:?8 2 D<: >2D<] xE 5@6D?’E >2EE6C :7 J@FC :?E6?E:@?D 2C6 :??@46?Ej J@F’C6 EC:886C:?8 2== E96 2=2C> DJDE6>D]k^AmkAmt>2:= AC@G:56CD AC676C 8C25F2=[ AC65:4E23=6 :?4C62D6D E92E =@@< =:<6 ?2EFC2= 3FD:?6DD 8C@HE9 C2E96C E92? 288C6DD:G6 D42=:?8 E92E C6D6>3=6D DA2> @A6C2E:@?D] u@C :?DE2?46[ 8@:?8 7C@> a_ E@ b_ E@ c_ 6>2:=D A6C 52J @G6C E9C66 H66<D D:8?2=D 962=E9J 8C@HE9] yF>A:?8 7C@> a_ E@ `e_ @G6C?:89E =@@<D DFDA:4:@FD]k^Am kAmkDEC@?8m%96 7:Iik^DEC@?8m pG@:5 DF556? DA:<6D] #2>A FA =:?62C=J 3J 255:?8 E96 D2>6 ?F>36C @7 6>2:=D 52:=J Wd[ `_[ a_X :?DE625 @7 5@F3=:?8 J@FC G@=F>6] %9:D =@@<D >@C6 ?2EFC2= 2?5 DFDE2:?23=6 E@ 6>2:= DJDE6>D]k^Amk9bm|:DE2<6 Rdi %C62E:?8 42E49\2== 6>2:=D =:<6 C68F=2C 255C6DD6Dk^9bmkAm}@E 2== 6>2:= 255C6DD6D 2C6 4C62E65 6BF2=]k^AmkAmr2E49\2== 255C6DD6D W=:<6 k2 9C67lQ>2:=E@i:?7@o4@>A2?J]4@>Qm:?7@o4@>A2?J]4@>k^2m @C k2 9C67lQ>2:=E@i96==@o4@>A2?J]4@>Qm96==@o4@>A2?J]4@>k^2mX 2C6 4@?7:8FC65 E@ 2446AE 6>2:=D D6?E E@ 2?J 255C6DD 2E E92E 5@>2:? U>52D9j 6G6? ?@?\6I:DE6?E @?6D =:<6 k2 9C67lQ>2:=E@iC2?5@>DEC:?8o4@>A2?J]4@>QmC2?5@>DEC:?8o4@>A2?J]4@>k^2m] %96D6 255C6DD6D EJA:42==J 36=@?8 E@ =2C86C 4@>A2?:6D H:E9 288C6DD:G6 D64FC:EJ DJDE6>D]k^Am kAm$6?5:?8 E@@ >2?J 6>2:=D E@ 42E492==D 42? 52>286 J@FC D6?56C C6AFE2E:@? 3642FD6 E96D6 6>2:=D 2C6 >@C6 =:<6=J E@ 36 7=28865 @C 7:=E6C65 288C6DD:G6=J]k^AmkAmkDEC@?8m%96 7:Iik^DEC@?8m $68>6?E 42E492== 6>2:=D :?E@ D6A2C2E6 D6BF6?46D H:E9 =@H6C G@=F>6 =:>:ED[ 6?DFC6 E96J >2<6 FA =6DD E92? aT\bT @7 J@FC 52:=J D6?5 G@=F>6[ @C k2 9C67lQ9EEADi^^<?@H=6586]2A@==@]:@^94^6?\FD^2CE:4=6D^ccabb`cc_cea`\t>2:=\$E2EFD\~G6CG:6HRE@40aQm7:=E6C E96> @FE @7 J@FC D62C496D 2=E@86E96Ck^2m]k^Am k9bmr@=5 6>2:= DE:== H@C<D[ H96? 5@?6 4@CC64E=Jk^9bm kAm%96 8@@5 ?6HDn t>2:= :D?’E 5625 — 72C 7C@> :E] pD #F3:? AFED :E[ “6>2:= DE:== H@C<D 3642FD6 A6@A=6 2C6 6G6? >@C6 A9@?6\255:4E65 2?5 4964<:?8 E96:C 6>2:= >@C6 @7E6?]” %96 492??6= :D E9C:G:?8j :E’D ;FDE 364@>6 >@C6 5:D46C?:?8 23@FE H9@ 86ED E9C@F89]k^Am kAmr@>A2?:6D C68F=2C=J D6?5 E9@FD2?5D @7 6>2:=D 52:=J H:E9 9:89 56=:G6C23:=:EJ C2E6D] %96 5:776C6?46 :D E96J F?56CDE2?5 E92E 6>2:= 56=:G6C23:=:EJ :D 2 E649?:42= 5:D4:A=:?6 C6BF:C:?8 AC@A6C D6EFA[ >@?:E@C:?8[ 2?5 >2:?E6?2?46]k^AmkAmx7 J@F’C6 724:?8 56=:G6C23:=:EJ :DDF6D[ 2F5:E J@FC D6EFA] pC6 J@F FD:?8 2865 5@>2:?Dn pC6 J@F D42=:?8 =:?62C=Jn pC6 J@F 7@==@H:?8 4@>A=:2?46 36DE AC24E:46Dnk^Am kAmv6E E96D6 7F?52>6?E2=D C:89E[ 2?5 J@F’== 4@?D:DE6?E=J =2?5 :? >@C6 :?3@I6D]k^AmkAmk2 9C67lQ9EEADi^^HHH]2A@==@]:@^>282K:?6^d\6>2:=\56=:G6C23:=:EJ\>:DE2<6D\<:==:?8\J@FC\4@=5\@FEC6249Qmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^HHH]2A@==@]:@Qmk6>mpA@==@]:@k^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am 0 Comments Originally published on apollo.io, part of the BLOX Digital Content Exchange. The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Most Popular Greensboro Is the 128th-Best U.S. City for Staycations in 2026 Greensboro, N.C., is the 128th-best U.S. city for staycations in 2026, according to a new WalletHub report that analyzed more than 180 cities … Average IRA Balance by Age and Generation in 2026: How Does Your Retirement Account Compare? Savers contributed a record amount of money to their Individual Retirement Accounts (IRAs) in the first quarter of 2026, pushing the average b… Recommended for you Watch Now: Related Video GLP-1s and cancer prevention: What’s known and what isn’t SpaceX Makes History with Record-Breaking IPO SpaceX Makes History with Record-Breaking IPO Alan Jackson on the Nick Reiner Case & Karen Read Updates Alan Jackson on the Nick Reiner Case & Karen Read Updates CWS bracket breakdown with Tom, Gary and Evan | Pick Six Podcast CWS bracket breakdown with Tom, Gary and Evan | Pick Six Podcast
Greensboro Is the 128th-Best U.S. City for Staycations in 2026 Greensboro, N.C., is the 128th-best U.S. city for staycations in 2026, according to a new WalletHub report that analyzed more than 180 cities …
Average IRA Balance by Age and Generation in 2026: How Does Your Retirement Account Compare? Savers contributed a record amount of money to their Individual Retirement Accounts (IRAs) in the first quarter of 2026, pushing the average b…