Spotlight McDonald’s bets on fancier chicken, airier restaurants to keep luring diners DANIELA SIRTORI Bloomberg News Jun 7, 2026 Jun 7, 2026 Updated Aug 11, 2026 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save McDonald’s Corp. is betting on everything from fancier chicken to new playgrounds as part of a campaign to make fast food feel less like fast food.kAm}6H >6?F :E6>D :?4=F5:?8 92?5\3C62565 H:?8D 2?5 7:=6ED 2C6 :? E6DE:?8 2D A2CE @7 2 H:56\C2?8:?8 H286C @? 9:896C\BF2=:EJ 7@@5] %9:D[ 2=@?8 H:E9 >@C6 6?828:?8 D@4:2= >65:2 42>A2:8?D 2?5 FA8C256D E@ C6DE2FC2?ED[ D9@F=5 96=A |4s@?2=5’D 46>6?E :ED6=7 2D >@C6 5:?6CD’ 7:CDE 49@:46 — ?@E ;FDE 7@C 2 BF:4< >62= @? E96 8@[ 3FE 2=D@ 7@C 72>:=J @FE:?8D 2?5 @E96C @442D:@?D]k^AmkAm|4s@?2=5’D H:== DE:== 7@4FD @? 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Now 88, Kearney man is passing down his legacy Childhood dream comes true; Drink Eazy set to open storefront Ethan Atchison throws 3 TDs in Cozad's homecoming shutout of Alliance Pink Fest raises funds for Dawson County cancer care Just: Feel-good story Vincent Genatone just one part of feel-good Nebraska day City of Lexington adopts fiscal year 2027 budget, signs annual forms Lexington wins home tennis dual 4-1 over Adams Central Tuesday Dawson County Democrats to hold Volunteer Fair Sept. 26 at Lexington library Ethan Atchison throws 4 touchdowns, runs for 1 in Cozad’s shutout of Broken Bow Matt Rhule didn’t like Nebraska’s halftime habit. So he changed it Communication main topic at first Orange and Black meeting, school district plans new platform Inaugural Garlic Festival in Eustis benefits local library Lutheran Family Services awarded $2.4M Rural Health Transformation Grant to expand behavioral health services in North Platte Video: Matt Rhule's full press conference after Nebraska's win over Michigan State kAm“xE’D ;FDE E92E >F49 >@C6 :>A@CE2?E E@ 92G6 2? 6G6? 36EE6C 6IA6C:6?46 E96D6 52JD[” z6>A4K:?D<: D2:5] |4s@?2=5’D H2D 6IA64E65 E@ F?G6:= :ED G:D:@? 2E 2 8=@32= 4@?G6?E:@? E9:D H66< 7@C 7C2?49:D66D[ H:E9 H9@> :E’== H@C< @FE E96 56E2:=D] k^Am A sign is posted in front of a McDonald's restaurant on April 28, 2022, in San Leandro, Calif. Justin Sullivan, Getty Images kAm|4s@?2=5’D D92C6D 76== `]`T @? |@?52J :? }6H *@C< EC25:?8] %96 DE@4< 92D 564=:?65 23@FE `_T E9:D J62C[ EC2:=:?8 E96 ``T 82:? :? 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