Spotlight Apple's new CEO is a product perfectionist taking on the AI age ADITYA SONI Reuters Apr 21, 2026 Apr 21, 2026 Updated Jul 7, 2026 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save To understand how Apple's new CEO John Ternus will run the company, pay attention to what he refuses to sell.kAm(9:=6 D@7EH2C6 C:G2=D 2E |:4C@D@7E 2?5 v@@8=6 2C6 DA6?5:?8 9F?5C65D @7 3:==:@?D E@ AFD9 2CE:7:4:2= :?E6==:86?46 :?E@ 6G6CJ 4@C?6C @7 E96:C 3FD:?6DD6D[ E96 >2? D6E E@ =625 @?6 @7 E96 H@C=5VD >@DE :4@?:4 4@>A2?:6D 2AA62CD E@ EC62E px H:E9 2 56=:36C2E6[ 2=>@DE DEF33@C? AC28>2E:D>]k^AmkAmQ(6 ?6G6C E9:?< 23@FE D9:AA:?8 2 E649?@=@8J[Q %6C?FD[ d_[ D2:5 :? 2 C646?E :?E6CG:6H 23@FE px H:E9 E649 C6G:6H D:E6 %@>VD vF:56] Q(6 2=H2JD E9:?< 23@FE 9@H 42? H6 =6G6C286 E649?@=@8J E@ D9:A 2>2K:?8 AC@5F4ED]Qk^Am kAm(96? 96 DF44665D %:> r@@< @? $6AE] `[ E92E 5:DE:?4E:@? H:== >2EE6C 6?@C>@FD=J] %6C?FDV 7@4FD @? E96 AC@5F4E >2<6D 9:> 2 DE6H2C5 @7 pAA=6 EC25:E:@? 2E 2 E:>6 H96? E96 rFA6CE:?@\32D65 E649 8:2?E 92D =@DE :ED A6C49 2D E96 H@C=5VD >@DE G2=F23=6 4@>A2?J E@ }G:5:2]k^Am People are also reading… 23-year-old Cozad man charged with child enticement Bands, Brews and BBQs sparked community connection in and beyond Cozad Charles 'Nick' Nichols receives Quilt of Valor before Platte Valley Auto Rodeo Review: Early winner emerges on ‘Dancing’ spinoff, ‘The Next Pro’ What to do if you're stopped by immigration agents Sarah Neben: A date night destination close to home Man dies, two other people injured in northwest Omaha crash MLB power rankings: Red Sox win streak hits 13 as worst-to-first quest continues Kearney student 'disappointed, shocked, angry, upset' that Joseph's closing Culinary showdown ends with two purples and three blues for Dawson County 4-H girls How Deion Sanders is putting together his best high school recruiting class at Colorado NHL schedule winners, losers: Chicago Blackhawks get no favors Gothenburg juniors' 'incredible' season ends after losing winner-takes-all championship game to Holdrege Nebraska judicial branch launches court user survey Dawson County gets temporary waiver from Medicaid work rules following Tyson plant closure kAmpAA=6VD 56=2J65 C@==@FE @7 :ED C6G2>A65 $:C: 2DD:DE2?E 2?5 :ED C6=:2?46 @? v@@8=6 7@C E96 px E@ A@H6C :E 92G6 =65 D@>6 2?2=JDED E@ BF6DE:@? :ED DEC2E68J 7@C E96 ?6H E649?@=@8J]k^Am kAm%92E 92D J6E E@ 27764E :!9@?6 D2=6D] qFE E649?@=@8J 6IA6CED D2J 25G2?46D :? px 4@F=5 FD96C :? 2 @?46\:?\2\86?6C2E:@? 492?86 E92E E9C62E6?D E96 D>2CEA9@?6VD 46?EC2= C@=6 :? A6@A=6VD =:G6D]k^Am kAm#:G2=D :?4=F5:?8 $2>DF?8 2?5 ~A6?px 2C6 36EE:?8 E92E pAA=6VD DEF>3=6 :D 2? @A6?:?8] |6E2 92D 2=D@ 7@F?5 62C=J DF446DD H:E9 :ED #2J\q2? D>2CE8=2DD6D E92E 4@>6 H:E9 px 762EFC6D]k^Am kAmQ%96 BF6DE:@? :D H96E96C 96 92D E96 2AA6E:E6 7@C E96 <:?5 @7 3@=5[ @442D:@?2==J F?4@>7@CE23=6 564:D:@?D E92E 567:?:?8 2 ?6H A=2E7@C> C6BF:C6D[Q D2:5 uC2?4:D4@ y6C@?:>@[ G:46 AC6D:56?E @7 4=:6?E 56G:46D 2E C6D62C49 7:C> xsr]k^Am kAmQqF:=5:?8 8C62E 92C5H2C6 :D 2 H6==\567:?65 AC@3=6>] qF:=5:?8 2? px A=2E7@C> E92E 56G6=@A6CD 2?5 6?E6CAC:D6D 86?F:?6=J 25@AE :D 2 5:776C6?E 492==6?86 6?E:C6=J]Qk^Amk9amkDA2? 4=2DDlQAC:?E0EC:>QmVtG6CJ@?6 =@G6D 9:> 2E pAA=6Vk^DA2?mk^9amkAm%6C?FD[ 2 ad\J62C pAA=6 G6E6C2? H9@ DE2CE65 @FE 56D:8?:?8 6IE6C?2= 5:DA=2JD[ 2CC:G6D :? E96 E@A ;@3 H:E9 564256D @7 6IA6C:6?46 2D 2 92C5H2C6 6?8:?66C H9@ 92D DA6?E 9:D 42C66C 3F:=5:?8 E96 42D6 E92E E96 36DE 5676?D6 :D 2 36EE6C 56G:46]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio | All Of Our Podcasts kAmx? 2 a_ab :?E6CG:6H H:E9 #6FE6CD 23@FE ?6H pAA=6 AC@5F4ED >256 H:E9 C64J4=65 >2E6C:2=D[ %6C?FD 42>6 24C@DD 2D E9@F89E7F= 2?5 >62DFC65[ H:E9 2 56E2:=65 8C2DA ?@E @?=J @7 9@H pAA=6VD ?6H AC@5F4ED H6C6 3F:=E 3FE 2=D@ @7 9@H :ED DFAA=J 492:?D 4@F=5 36 C2>A65 FA E@ :?4=F56 >@C6 C64J4=65 >2E6C:2=D 24C@DD pAA=6VD =:?6FA] k^AmkAm%92E DEJ=6 92D D9@H? FA @77DE286[ E@@] (9:=6 C6EFC?:?8 E@ 9:D 2=>2 >2E6C[ E96 &?:G6CD:EJ @7 !6??DJ=G2?:2[ 2D E96 6?8:?66C:?8 D49@@=VD F?56C8C25F2E6 4@>>6?46>6?E DA62<6C :? a_ac[ 96 FC865 8C25F2E6D E@ Q2=H2JD 2DDF>6 J@FVC6 2D D>2CE 2D 2?J@?6 6=D6 :? E96 C@@>[ 3FE ?6G6C 2DDF>6 E92E J@F <?@H 2D >F49 2D E96J 5@[Q >:I:?8 D6=7\2DDFC2?46 H:E9 2 5@D6 @7 9F>:=:EJ]k^Am kAmw6 2=D@ 56D4C:365 9:D @H? A6C764E:@?:D> E@ E96>[ C64@F?E:?8 9@H =2E6 @?6 ?:89E 62C=J :? 9:D 42C66C[ 96 7@F?5 9:>D6=7 2C8F:?8 H:E9 2 DFAA=:6C @G6C E96 8C@@G6D @? 2 D4C6H E92E 8@6D @? E96 324< @7 2 >@?:E@C] %96 D4C6H H@F=5 C2C6=J 36 D66? 3J 4FDE@>6CD 3FE %6C?FD 925 ?@E:465 :E 925 bd 8C@@G6D :?DE625 @7 E96 ad pAA=6 DA64:7:65]k^Am kAmQx7 J@FVC6 8@:?8 E@ DA6?5 E92E >F49 E:>6 @? D@>6E9:?8[ J@F D9@F=5 AFE :? J@FC G6CJ 36DE 677@CE]Qk^AmkAmp?2=JDED D2J %6C?FD :D H:56=J C6DA64E65 2E pAA=6 2?5 6?;@JD 2 DEC@?8 324<:?8 24C@DD C2?<D] QtG6CJ@?6 =@G6D 9:> 2E pAA=6] p== E96 6I64D x <?@H DA62< G6CJ 9:89=J @7 9:>[Q D2:5 q6? q2;2C:?[ 2? 2?2=JDE 2E rC62E:G6 $EC2E68:6D]k^Am kAmqJ AC:@C:E:K:?8 56G:46D @G6C AFC6 D@7EH2C6[ E96 ?6H rt~ 92D >@C6 :? 4@>>@? H:E9 pAA=6 4@\7@F?56C $E6G6 y@3D E92? H:E9 9:D :>>65:2E6 AC65646DD@C] y@3D H2D D:>:=2C=J F?:?E6C6DE65 :? E649?@=@8J 7@C :ED @H? D2<6[ 72>@FD=J D2J:?8[ Q*@FVG6 8@E E@ DE2CE H:E9 E96 4FDE@>6C 6IA6C:6?46 2?5 H@C< 324< E@H2C5 E96 E649?@=@8J — ?@E E96 @E96C H2J 2C@F?5]Q  k^Am kAm%6C?FD[ H9@ H@C<65 F?56C y@3D 62C=J :? 9:D pAA=6 42C66C[ AC@>:D65 @? |@?52J E@ <66A =625:?8 E96 QG2=F6D 2?5 G:D:@? E92E 92G6 4@>6 E@ 567:?6 E9:D DA64:2= A=246 7@C 92=7 2 46?EFCJ]Qk^AmkAmw6 92D @G6CD66? D@>6 @7 pAA=6VD >@DE 4@?D6BF6?E:2= 92C5H2C6[ 7C@> E96 :!25 E@ p:C!@5D] w6 >@C6 C646?E=J :?EC@5F465 E96 F=EC2\E9:? :!9@?6 p:C 2?5 E96 |24q@@< }6@[ 2 =2AE@A E92E DE2CED 2E Sdhh[ 2 AC:46 >256 A@DD:3=6 3J FD:?8 E96 D2>6 49:A 2D E96 :!9@?6 `e !C@]k^Am kAm~?6 @7 %6C?FDV 3:886DE E6DED 42>6 H96? 96 DE66C65 E96 |24 =2AE@A =:?6 @?E@ AC@46DD@CD pAA=6 56D:8?65 :ED6=7[ 6?5:?8 >@C6 E92? 2 564256 @7 C6=:2?46 @? x?E6= 2?5 >2C<:?8 2 3:8 36E 3J E96 4@>A2?J @7E6? 244FD65 @7 A=2J:?8 :E E@@ D276]k^Am kAm%96 >@G6 92D 3@@DE65 |24 A6C7@C>2?46 2?5 32EE6CJ =:76[ DA2C<:?8 2 C6DFC86?46 :? D2=6D :? C646?E J62CD]k^AmkAm#642==:?8 E96 E9:??6C[ 72DE6C |24D E96 ?6H 49:AD >256 A@DD:3=6[ %6C?FD E@=5 r}qr :? a_ab E92E Q:E H2D 2=>@DE =:<6 E96 =2HD @7 A9JD:4D 925 492?865]Qk^Am Reporting by Aditya Soni in Bengaluru and Stephen Nellis in San Francisco. 0 Comments The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story An AI bot is running a retail store. Is this the future? A new store in San Francisco has human employees, but they're not the ones making the decisions. An AI bot named Luna is the boss. Meta to start capturing employee mouse movements, keystrokes for AI training data Meta said the purpose was to improve the company's AI models in areas where they struggle to replicate how humans interact with computers. AI ruling prompts warnings from US lawyers: Your chats could be used against you As people increasingly turn to artificial intelligence for advice, some U.S. lawyers are telling their clients not to treat AI chatbots like t… Companies are getting tariff refunds. Will you see lower prices? American importers who paid tariffs the Supreme Court ruled illegal in February are working to get refunds from the federal government, but sh… How the math works on a $1.75 trillion SpaceX valuation Elon Musk’s SpaceX is seeking a $1.75 trillion valuation in its forthcoming initial public offering. How far into the stratosphere is that? Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio | All Of Our Podcasts Recommended for you Watch Now: Related Video Omaha Mayor John Ewing presents proposed 2027 city budget UBT's Noah Barnes hits triple UBT's Noah Barnes hits triple Watch as 30 buses travel along 120th Street to launch an anti-child sex trafficking awareness campaign Watch as 30 buses travel along 120th Street to launch an anti-child sex trafficking awareness campaign Crash near 35th and O Crash near 35th and O
An AI bot is running a retail store. Is this the future? A new store in San Francisco has human employees, but they're not the ones making the decisions. An AI bot named Luna is the boss.
Meta to start capturing employee mouse movements, keystrokes for AI training data Meta said the purpose was to improve the company's AI models in areas where they struggle to replicate how humans interact with computers.
AI ruling prompts warnings from US lawyers: Your chats could be used against you As people increasingly turn to artificial intelligence for advice, some U.S. lawyers are telling their clients not to treat AI chatbots like t…
Companies are getting tariff refunds. Will you see lower prices? American importers who paid tariffs the Supreme Court ruled illegal in February are working to get refunds from the federal government, but sh…
How the math works on a $1.75 trillion SpaceX valuation Elon Musk’s SpaceX is seeking a $1.75 trillion valuation in its forthcoming initial public offering. How far into the stratosphere is that?
Watch as 30 buses travel along 120th Street to launch an anti-child sex trafficking awareness campaign
Watch as 30 buses travel along 120th Street to launch an anti-child sex trafficking awareness campaign
