Spotlight BUSINESS JCPenney is trying to reinvent itself again. Will it work this time? Brian Womack The Dallas Morning News Jan 25, 2025 Jan 25, 2025 Updated Oct 7, 2025 0 Customers enter a JCPenney store Sept. 1, 2023, at The Shops at Tanforan in San Bruno, Calif. Justin Sullivan, Getty Images Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Brian Womack The Dallas Morning News JCPenney weathered a bankruptcy, store closings and a CEO out of Silicon Valley — all followed by continual revenue declines.kAm}@H[ E96 4@>A2?J[ H9@D6 9:DE@CJ DEC6E496D 324< >@C6 E92? `__ J62CD[ :D 86EE:?8 2?@E96C D9@E 2E C63:CE9] k^AmkAm%96 ed_\=@42E:@? 56A2CE>6?E DE@C6 492:? ;@:?65 7@C46D H:E9 E96 4@>A2?J 369:?5 ?2>6D DF49 2D t55:6 q2F6C 2?5 péC@A@DE2=6 E@ 4C62E6 2 4@>A2?J 42==65 r2E2=JDE qC2?5D] xE H:== 36 32D65 :? !=2?@[ %6I2D[ 2?5 =65 3J |2C4 #@D6?[ 7@C>6C 9625 @7 yr!6??6J]k^Am kAm~?46 D66? 2D 2 E@A A=2J6C[ yr!6??6J >256 D6G6C2= 2EE6>AED E@ C6:?G6?E :ED6=7 @G6C E96 A2DE 564256D 2D @?=:?6 C6E2:=6CD[ J@F?86C 3C2?5D 2?5 3:8\3@I 4@>A2?:6D 6C@565 :ED D2=6D]k^Am People are also reading… 12-year-old arrested in death of classmate who was hit in the head by a metal water bottle Lexington wins Good Life Cup Kitzings 70th wedding anniversary CPS reformats after-school and preschool programs, raises tuition Kearney restaurant owner Carlos Godinez will be deported Whitthuhn displays Dear Jane quilt at Old Lady Trunk Show State troopers trying to locate man who ran from traffic stop near Overton Lexington FCCLA brings home gold at state conference Gothenburg High School speech team overjoyed with state results Learning Adventures Childcare plans culturally diverse summer curriculum Overton boys golf takes third at Hi-Line invite Lexington falls to No. 1 Schuyler in Pinnacle Cup Final Gothenburg golf wins home dual over North Platte St. Pat's Geiser family opens hardware store in Lexington Priscilla Quill's book launch at Lexington Public Library kAm&?56C E96 r2E2=JDE qC2?5D F>3C6==2[ :E =@@<D E@ =6G6C286 4@>A=6>6?E2CJ DEC6?8E9D :? <6J C6E2:= 2C62D[ DF49 2D AC@5F4E 56D:8?[ D@FC4:?8 2?5 ?6H E649?@=@8J E@@=D] %92E 4@F=5 >62? 492?86D E@ 9@H 2?5 H96C6 :E6>D 2C6 D@=5 2?5 6G6? ?6H DE@C6 7@C>2ED[ #@D6? D2:5 :? 2? 6>2:=65 DE2E6>6?E]k^AmkAm%96 EC:4<J A2CE :D >2<:?8 :E H@C<] %96D6 3C2?5D 7246 492==6?86D :?4=F5:?8 AC6DDFC6 7C@> C:G2=D 2?5 492?8:?8 4@?DF>6C E2DE6D]k^Am kAm“%96 C62= BF6DE:@? :D[ ’~z[ H92E 2C6 E96J 8@:?8 E@ 5@ ?@Hn’ ” D2:5 z2E96C:?6 q=24<[ 2 A2CE?6C 2E 8=@32= DEC2E68J 2?5 >2?286>6?E 4@?DF=E:?8 7:C> z62C?6J H9@ =625D 7@@5[ 5CF8 2?5 >2DD >2C<6E C6E2:=] “x7 E96J 3F:=5 E96 C:89E A=2E7@C> 7@C 86EE:?8 E9@D6 3C2?5D E@ @FEA246 E96:C 8C@HE9[ E96? E96J’G6 8@E 2 C62==J :?E6C6DE:?8 DE@CJ]”k^Am kAm%92E 4@F=5 36 92C56C 7@C yr!6??6J[ q=24< D2:5[ 2D 56A2CE>6?E DE@C6D 7246 A2CE:4F=2C 492==6?86D] |24J’D C646?E=J 2??@F?465 DE@C6 4=@DFC6D[ 7@C 6I2>A=6]k^Amk9amu2>:=J @7 G2C:65 3C2?5Dk^9am kAm%96 ?6H 4@>A2?J — 2 E:6\FA H:E9 $A2C4 vC@FA — 92D 2 5:G6CD6 D6E @7 3C2?5D H:E9 2 3C@25 D6E @7 E2C86E 4FDE@>6CD]k^AmkAmqC@@<D qC@E96CD @776CD @AE:@?D 7@C D9@AA6CD =@@<:?8 7@C D@>6E9:?8 >@C6 7@C>2= H9:=6 péC@A@DE2=6 2AA62=D E@ E66?D 2?5 J@F?8 25F=ED] {F4<J’D C@@ED 2C6 AC6>:F> 56?:> 2=@?8 H:E9 H92E :E 42==D “p>6C:42?2 2?5 D6=7\6IAC6DD:@?]” t55:6 q2F6C 2?5 }2FE:42 DE:C E9@F89ED 2C@F?5 E96 @FE5@@CD] yr!6??6Jn %9:?< “6G6CJ52J DEJ=6 7@C 6G6CJ 72>:=J]”k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio | All Of Our Podcasts kAmxE’D ?@E 6?E:C6=J 4=62C 9@H 2== E96 3C2?5D 4@F=5 36 FD65 E@86E96C] #@D6? D2:5 E96 4@>A2?J 56E2:=D 2C6 4@>:?8 E@86E96C[ 3FE E96 C2?86 @7 AC@5F4ED H:== 36 2G2:=23=6 :? >@C6 A=246D 7@C >@C6 A6@A=6 >@C6 62D:=J]k^Am kAm“(6 42? :>28:?6 @AA@CEF?:E:6D =:<6 3C2?5 A@A\FA D9@AD :?D:56 yr!6??6J DE@C6D[ 7@C 6I2>A=6[ @C @AA@CEF?:E:6D E@ E2<6 3C2?5D E92E 92G6 366? 6I4=FD:G6 E@ yr!6??6J[ =:<6 {:K r=2:3@C?6 @C pC:K@?2[ 2?5 6IE6?5 E96:C C6249 E9C@F89 H9@=6D2=6[” #@D6? D2:5] “(6’C6 2=D@ E9:?<:?8 E9C@F89 2DA64ED =:<6 D92C65 =@J2=EJ AC@8C2>D 2?5 4C65:E 42C5D E92E H:== >2<6 E96 4FDE@>6C 6IA6C:6?46 >@C6 C6H2C5:?8] p?5[ @7 4@FCD6[ H6 2=D@ 92G6 @FC 6J6 E@H2C5 :??@G2E:@? — DF49 2D E6DE:?8 ?6H DE@C6 7@C>2ED — 2== H:E9 E96 4FDE@>6CD :? >:?5]”k^Am kAm%96D6 3C2?5D 72465 492==6?86D 7@C J62CD] t55:6 q2F6C 2?5 péC@A@DE2=6 H6C6 2>@?8 A@AF=2C >2== 3C2?5D :? E96 `hh_D 2?5 a___D[ 3FE D:?46 =@DE EC24E:@? H:E9 D9@AA6CD] {F4<J qC2?5 2?5 qC@@<D qC@E96CD H6C6 2>@?8 C6E2:=6CD E92E 7:=65 7@C 32?<CFAE4J 5FC:?8 E96 r~'xs\`h A2?56>:4]k^Am k9amr@>A6E:E:G6 492==6?86Dk^9amkAmyr!6??6J C6A@CE65 E92E ?6E D2=6D 76== gT :? 2 C646?E BF2CE6C[ 2 D=:89E :>AC@G6>6?E 7C@> 62C=:6C :? E96 J62C[ E9@F89 E96 56A2CE>6?E DE@C6 492:? A@DE65 2? @A6C2E:?8 AC@7:E] u@@E EC277:4 :>AC@G65[ 2?5 :E 36?67:EE65 7C@> ?6H AC@>@E:@?D] xE 925 ?6E D2=6D @7 C@F89=J Sf 3:==:@? :? :ED =2DE 7:D42= J62C E92E 6?565 u63] b — =6DD E92? 92=7 @7 E96 ?F>36C @7 D2=6D :E 925 2 564256 28@]k^Am kAmx? a_``[ pAA=6 DE@C6D 8FCF #@? y@9?D@? 2CC:G65 2D rt~] w:D E6?FC6 D2H 492==6?86D :? H2JD :E H@F=5 ?6G6C C64@G6C[ :?4=F5:?8 3:==:@?D :? =@DE C6G6?F6 2>:5 492?86D :? AC:4:?8 DEC2E68:6D 2?5 DE@C6 56D:8?D] %9C66 >@C6 rt~D 5FC:?8 E96 a_`_D 4@F=5?’E C6EFC? yr!6??6J E@ :ED 7@C>6C D2=6D =6G6=D 2D :E C24<65 FA ?6E =@DD6D]k^Am kAmx? a_ab[ yr!6??6J C2?<65 }@] eb 32D65 @? 2??F2= D2=6D :? 2 }2E:@?2= #6E2:= u656C2E:@? C6A@CE] %H@ A=2J6CD :? E96 E@A `_ H6C6 8C@H:?8 C:G2=D 7@C yr!6??6J’D 4FDE@>6C 32D6]k^AmkAm“(96C6 :D E92E D9@AA6C 8@:?8n” D2:5 #2J (:>6C[ AC@76DD@C @7 C6E2:= AC24E:46 2E $JC24FD6 &?:G6CD:EJ] “x7 J@F =@@<[ J@F =@@< 2E (2=>2CE 2?5 %2C86E[ E92E’D H96C6 E96J’C6 8@:?8]”k^Am kAm%2C86E :D 2 <?@H? A=2J6C :? E96 2AA2C6= >2C<6E 2?5 (2=>2CE C646?E=J :?G6DE65 :? 4=@E9:?8[ (:>6C D2:5[ 2?5 :E’D ?@E 8@:?8 E@ 36 62DJ E@ 86E 324< >2C<6E D92C6]k^Am kAm“(:E9 r2E2=JDE qC2?5D[ H6’C6 3C:?8:?8 E@86E96C 2 F?:BF6 AC@A@D:E:@? @7 :4@?:4 3C2?5D H:E9 DEC@?8 >@>6?EF> E92E H6 42? 2446=6C2E6[ 7FCE96C 2?5 72DE6C[ E@86E96C[” D2:5 #@D6?[ H9@ ;@:?65 yr!6??6J :? a_a`]k^AmkAm|@C6 967E 4@F=5 96=A H:E9 r2E2=JDE qC2?5D[ H9:49 =2F?496D H:E9 4@>3:?65 D2=6D @7 >@C6 E92? Sh 3:==:@? 2?5 `[g__ DE@C6 =@42E:@?D] xE 56=:G6CD 3:886C 4FDE@>6C ?F>36CD[ 2?5 E92E 42? A@H6C E649?@=@8J 2?5 E96 7FEFC6] %96 4@>A2?J A@:?E65 E@ 52E2\5C:G6? 2?5 2CE:7:4:2=\:?E6==:86?46 677@CED E@ 6?92?46 :ED DFAA=J 492:? 2?5 :?G6?E@CJ >2?286>6?E 42A23:=:E:6D — 2?5 566A6? 4@?DF>6C C6=2E:@?D9:AD]k^Am 0 Comments The business news you need Get the latest local business news delivered FREE to your inbox weekly. Sign up! * I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy. Related to this story Michigan judge sentences Walmart shoplifters to wash cars in the parking lot The judge hopes the community service will discourage people from stealing, and reward shoppers who could see higher prices or lose stores if … Here's what you need to know about credit card defaults Credit card defaults are on the rise for Americans, reaching the highest level in 14 years. Here’s what you should know. Value-seekers drove 2024's retail trends and dead ends Value was in vogue in 2024. Here are some of the trends — and dead ends — from 2024. PennyWise playlist Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio | All Of Our Podcasts Recommended for you Watch Now: Related Video US, Iran hold separate talks with Pakistan's PM ahead of negotiations Climate change is outpacing evolution. Scientists are using DNA to catch up Climate change is outpacing evolution. Scientists are using DNA to catch up Artemis II LIVE: Earth reentry and splashdown after moon flyby Artemis II LIVE: Earth reentry and splashdown after moon flyby Melania Trump denies ties to Jeffrey Epstein in a White House address Melania Trump denies ties to Jeffrey Epstein in a White House address
Michigan judge sentences Walmart shoplifters to wash cars in the parking lot The judge hopes the community service will discourage people from stealing, and reward shoppers who could see higher prices or lose stores if …
Here's what you need to know about credit card defaults Credit card defaults are on the rise for Americans, reaching the highest level in 14 years. Here’s what you should know.
Value-seekers drove 2024's retail trends and dead ends Value was in vogue in 2024. Here are some of the trends — and dead ends — from 2024.
