6 best practices for sending bulk emails

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kAm(9Jnk^Am

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k9bm$E2CE D6?5:?8 3F=< 6>2:=D E92E 24EF2==J 86E C6DF=EDk^9bm

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kAm(:E9 E96 C:89E E@@=D 92?5=:?8 6>2:= H2C>:?8[ 52E2 6?C:49>6?E[ >2DD A6CD@?2=:K2E:@?[ D6?5:?8 D4965F=6D[ 2?5 C6A@CE:?8[ J@FV== ?6G6C 92G6 E@ 49@@D6 36EH66? BF2=:EJ 2?5 BF2?E:EJ—J@FV== 92G6 E96> 3@E9] (96? J@F 4@>3:?6 2 D>2CE DEC2E68J H:E9 E96 C:89E E@@=D[ J@F 42? 92G6 3@E9] qJ 7@4FD:?8 @? 2 4=62? =:DE[ 4@>A=:2?E AC24E:46D[ 2?5 G2=F23=6 4@?E6?E[ J@F EFC? k2 9C67lQ9EEADi^^HHH]2A@==@]:@^>282K:?6^@FE3@F?5\AC@DA64E:?8\8F:56Qm>2DD @FEC6249k^2m :?E@ 2 A@H6C7F= 6?8:?6 7@C C6G6?F6]k^Am

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k9bmuC6BF6?E=J 2D<65 BF6DE:@?D 23@FE 3F=< 6>2:= 36DE AC24E:46Dk^9bm

kAmkDEC@?8m(92E :D E96 36DE 6>2:=:?8 A=2E7@C> 7@C 3F=< 6>2:=:?8nk^DEC@?8mk^Am

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kAmkDEC@?8mw@H >2?J 6>2:=D 2C6 4@?D:56C65 3F=<nk^DEC@?8mk^Am

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kAmkDEC@?8mw@H 5@ x 6>2:= `__ A6@A=6 2E @?46nk^DEC@?8mk^Am

kAm*@F D9@F=5 2G@:5 FD:?8 E96 q44 7:6=5 :? 2 DE2?52C5 6>2:= 4=:6?E =:<6 v>2:= @C ~FE=@@< 7@C D6?5:?8 E@ `__ A6@A=6] %9:D 42? 62D:=J 86E J@F 7=28865 2D 2 DA2>>6C] x?DE625[ FD6 2 565:42E65 D2=6D 6?8286>6?E @C 6>2:= >2C<6E:?8 E@@= E92E D6?5D >6DD286D :?5:G:5F2==J E9C@F89 :ED @H? :?7C2DECF4EFC6[ AC@E64E:?8 J@FC 5@>2:? 2?5 :>AC@G:?8 56=:G6C23:=:EJ]k^Am

kAmkDEC@?8m(92EVD E96 5:776C6?46 36EH66? 3F=< 6>2:=D 2?5 6>2:= D6BF6?46Dnk^DEC@?8mk^Am

kAmp 3F=< 6>2:= :D EJA:42==J 2 D:?8=6[ @?6\E:>6 >6DD286 D6?E E@ 2 =2C86 =:DE D:>F=E2?6@FD=J[ =:<6 2 ?6HD=6EE6C @C 2??@F?46>6?E] k2 9C67lQ9EEADi^^HHH]2A@==@]:@^>282K:?6^36DE\=6?8E9\@FE3@F?5\D2=6D\D6BF6?46Qmp? 6>2:= D6BF6?46k^2m :D 2 D6C:6D @7 2FE@>2E65[ E:>65 6>2:=D D6?E E@ :?5:G:5F2= AC@DA64ED @G6C 52JD @C H66<D] $6BF6?46D 2C6 56D:8?65 E@ ?FCEFC6 =625D H:E9 7@==@H\FAD 2?5 2C6 2 >F49 >@C6 67764E:G6 DEC2E68J 7@C qaq D2=6D @FEC6249]k^Am

kAmk2 9C67lQ9EEADi^^HHH]2A@==@]:@^>282K:?6^3F=<\6>2:=D\36DE\AC24E:46DQmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^HHH]2A@==@]:@^Qmk6>mpA@==@]:@k^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am