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Crossroads Mission Avenue invites community to open house for new transitional housing facility in Lexington
Crossroads Mission Avenue invites the public to an open house on Friday, June 26, from 10 a.m. to 3 p.m., to present the new transitional housing facility at 907 W. Eighth St. to the Lexington community.
The new facility, housed in a fully renovated building, provides approximately 4,400 square feet of affordable housing units and office space — a nearly $2 million investment in Dawson County.
Crossroads Mission Avenue will host an open house at its new transitional housing facility.at 907 W. Eighth St. in Lexington on Friday, June 26, from 10 a.m. to 3 p.m.
Twelve efficiency-style apartments will offer 20 beds for homeless individuals and families participating in the Crossroads 4-Phase Recovery Program.
Each apartment features its own kitchen and bathroom, with select larger units designed to offer the flexibility to accommodate families.
The facility will open its doors to eligible residents on July 6. Applications will be accepted through referrals from community agencies.
Tours of the apartments will be available throughout the open house.
Following the need
Feeling the impact of unmet needs in surrounding counties has led to Crossroads’ campaign to "Follow the Need" and expand westward with homeless services.
Beginning in 2022 by providing food services to Dawson County in partnership with Food Bank for the Heartland, Crossroads has provided over 20,000 food boxes to struggling families through a monthly mobile food pantry.
Food pantry services through the Lexington Mission Avenue Thrift Store were added in January 2026 in response to critical new needs created by the closing of the Tyson Foods plant.
The Lexington Mission Avenue Thrift Store has been providing ongoing support to the community through the availability of low-cost clothing and household goods.
The store has donated almost $15,000 worth of basic necessities to date to families in need, who can receive these items free of charge.
Seeking to serve not only those with food insecurity but also the men, women and families experiencing homelessness in Dawson County has encouraged Crossroads to bring local care and its four-phase recovery program, which, along with transitional housing options, provides better long-term outcomes for unsheltered individuals.
Ongoing conversations with local churches in rural communities have revealed a rising homeless population, while services remain out of reach.
Central Nebraska falls under the Nebraska Balance of State Continuum of Care, which manages homeless assistance, housing resources and supportive services across 84 of the state’s 93 counties.
According to the Housing Assistance Council’s March 2025 research brief on housing affordability, unsheltered family homelessness in rural CoC’s increased 36% between 2023 and 2024, compared to a 7% increase nationally.
“When you think of homeless shelters and outreach, you do not think about rural America typically," said Daniel Buller, executive director of Crossroads Mission Avenue, "but the fact is that rural America is struggling, and homelessness and poverty are on the rise.”
The National Alliance to End Homelessness describes rural homeless individuals as the “hidden homeless,” stating in a January 2010 report, “Many rural homeless people live in places we do not see; they often are sleeping in the woods, campgrounds, cars, abandoned farm buildings, or other places not intended for habitation. Many more individuals and families in rural areas live in substandard housing or are doubled up. These households are at risk of homelessness.”
Buller said, “To add insult to injury, resources are limited or non-existent for those who are in dire need of assistance. Bringing facilities into rural communities that are scaled to fit the community allows us to begin addressing the issues of poverty, addiction and mental health.
"This brings a safety net to communities that currently have very little to offer. This model is critically needed here in central Nebraska, and is exactly what Crossroads is providing for Dawson County: the infrastructure necessary to serve those in crisis.”
About the mission
Serving the homeless in central Nebraska for 43 years, Crossroads Mission Avenue is in a unique position to bring those services to Dawson County.
The mission has campuses in Kearney, Grand Island and Hastings, which provide comprehensive care in a nurturing environment, including services such as safe shelter, food services, life skills classes and one-on-one case management, which helps its guests gain employment, financial independence and stable housing.
Its 4-Phase Recovery Program is key to equipping Crossroads guests for successful long-term living and is central to preventing a return to homelessness.
An invaluable addition to Crossroads’ services, the new transitional living apartments in Lexington are designed to help low-income families rise out of poverty.
Crossroads receives more than 100 calls per year for homeless shelter assistance from Dawson County alone.
The new Lexington facility, built to serve individuals and families through the organization’s Personal Resilience Program, represents a meaningful expansion of that care into a community that has long needed it.
Buller said, “It is an exciting time for the ministry of Crossroads Mission Avenue to take next steps in fulfilling the mission that God has called us to, which is to care for those who are homeless and in need in central Nebraska.
"Opening a mission in Lexington will create an opportunity to serve those who refer to Crossroads during their greatest time of need, and we are honored to open the doors for assistance to those in need on July 6. Our aim is to honor God through the ministry and to break cycles of homelessness and poverty. Crossroads Mission Avenue Board of Directors and I are inviting community members to come see this beautiful new facility and to celebrate with us.”
Crossroads Mission Avenue’s mission is to bring glory to God through helping people.
Step by step, Crossroads walks alongside its guests through the long and complex journey of homelessness recovery — and now, for the first time, will do so in Lexington.
Around Town (copy)
The Around Town section of the Clipper-Herald is to notify the public of upcoming events and to publicize pertinent information from individuals, groups or service organizations.
LEXINGTON HAPPENINGS
Sen. Deb Fischer office hours Tuesday, June 9 at Lexington Public Library from 10-11 a.m.
Lexington area farmer's market beginning Saturday, June 20. Every Saturday and Tuesday at 237 Hardware parking lot. Saturday times: 8-11 a.m. and Tuesdays from 3-6 p.m.
City Council Meeting Tuesday, June 9 at 5:30 p.m.
Crossroads Mission Avenue transitional housing open house Friday, June 26 from 10 a.m. to 3 p.m. at 907 W. Eighth St., in Lexington.
New Holiday Inn Express grand opening from 3-5 p.m. Tuesday, June 9.
Free Pool Sensory Hour hosted by Lexington Regional Health Center Pediatric Rehab Team Thursday, June 11 at 10 a.m. at the Lexington Family Aquatic Center.
Discover the Fun of Fishing - Free fishing clinic with Nebraska Game and Parks and Orthman Community YMCA Saturday, June 13 for ages 6-18. Register with the YMCA by June 10. Ages 16 and up need Nebraska fishing license. Located at Plum Creek Park Pavilion.
Celebrate America's 250th at the Lexington Public Library Tuesday, June 16 from 5-7 p.m.
Lexington Area Christian Women's Connection presents "Music is in the Air" men's night Tuesday, June 16 at 6 p.m. at Kirk's. Reservations and cancellations by noon Monday, June 15. Call Sheri at 308-320-0952 or Jonelle at 308-325-8279.
The Magic of Reading - summer library edition with Curtis Hed Thursday, June 11 at 12:45 and 1:45 p.m. at the Lexington Public Library.
Lexington Street Dance Friday, June 19 from 8 p.m. to 1 p.m. at The Well featuring DJ Lopez. $10 cover charge.
City of Lexington Plum Creek 5K run/walk Saturday, June 27 at 11:30 a.m. Starts and ends at Lexington Racquet Center. Register by Thursday, June 18 to guarantee event T-shirt.
City of Lexington Firework Show Wednesday, July 1 at 10 p.m. at Veterans Memorial Pavilion. Food trucks from 7-10 p.m. and live music by The Innocence from 7:30-9:30 p.m.
21st annual Golf Tournament for the Lexington Chamber of Commerce Wednesday, July 8 from 2-7 p.m. at Lakeside Country Club at Johnson Lake.
Heartland Museum of Military Vehicle's second annual Summer Celebration Friday, July 3 from 10 a.m. to 5 p.m. at the museum. Join them to celebrate the US's 250th birthday with food trucks, live vehicle demonstrations, family activities and more.
"Ladies Night at the Fair" Thursday, July 16 from 4-9 p.m. at the Dawson County Fair Commercial Building. Vendors, door prizes and cocktails.
Wine & Wings, Beer & Brats fundraiser night for the Blanche Senior Scholarship at Mac's Creek Thursday, Aug. 20 from 5-9 p.m.
Parkview Baptist Church holds a food pantry every third Saturday of the month at the Refuge Building (1105 Park St.) in Lexington.
The Dawson County History Museum is hosting “Coffee with Carol” the first Wednesday of the month from 10 a.m. to noon.
The Lexington Lions Club meets at 7 p.m. every fourth Monday of the month at the Lexington Grand Generation Center.
Lexington Rotary Club meets the first and third Tuesday of the month at Dawson County Annex Building at noon. For more information or to join call 308-325-7006.
The Dawson County Democrats meet at 4 p.m. the first Sunday of each month at the Los Jalapeños Restaurant.
American Legion in Lexington meets the first Tuesday of the month at 7 p.m. at Heartland Museum of Military Vehicles.
WIC Clinic Sites, Dawson County: Lexington – Community Action Partnership of Mid-Nebraska Building, 931 W. Seventh St., Tuesday through Thursday the first 4 full weeks for each month.
RYDE Transit — Public Transportation is available Monday through Friday, 8 a.m. to 5 p.m. To schedule a ride in Dawson County or Lexington call 308-324-3670. Public Transportation is easy to ride and open to everyone.
COZAD HAPPENINGS
Dine In/Drive Thru Burger Night Thursday, June 11 from 5-6:30 p.m. at Cozad Grand Generation Center. $15.00 suggested meal price. Free grocery bags.
Monthly Coffee Chats - chat with Senior Life Solutions on mental health services for seniors Thursday, June 18 at 9:30 a.m. at Cozad Grand Generation Center.
Recycling Center - Goodwill Industries will have a community donation trailer available on Highway 30 from June 22-29. Your donated goods not only keep items out of landfills helping to reduce waste and the resell of donated items provide mental health, employment, developmental disability services, and more in local communities.
Charlie (The Noise Guy) Kind of a Dragon Show Thursday, June 11 at 2 p.m. at the Wilson Public Library.
City wide garage sales Saturday, June 13.
Maker Market every Tuesday from 5-7 p.m. starting June 16 at The Green Space, east of 222 Hardware.
The Writing Society meets the first and third Tuesday of each month at 6 p.m. at the Wilson Public Library. Open to all writers of all levels and genres.
Bands, Brews and BBQs will be held Saturday, July 11 with the Lemon Fresh Day band headlining the night and opener by Heather Wellman. Gates open at 6:30 p.m. More information on ticket sales will be provided at a later date.
Blood Pressure Clinic at the Cozad Grand Generation Center the third Tuesday of every month at 11 a.m.
The Cozad Grand Generation Center has Home Delivered Meals to the Community Monday — Friday. If you would like to receive Home Delivered Meals or would like to pick up a Curbside Meal at 410 W. Ninth St. from 11:30 a.m. — 12:30 p.m., please call us at 308-784-2747 by 9:30 a.m. that morning, so we can arrange everything for your convenience.
The Cozad Grand Generation Center Bus is available Monday through Friday, 8:30 a.m. to 3 p.m. To schedule a ride in Cozad call 308-784-2747.
ELWOOD HAPPENINGS
Sen. Deb Fischer office hours Tuesday, June 9 from 1-2 p.m. in Elwood at the Gosper County Courthouse.
GOTHENBURG HAPPENINGS
Crime 101 Trivia Night at the Sun Theatre Wednesday, June 10 from 7-9 p.m. Teams of 2-6 $20 and teams of 7-9 $30. To register call 402-413-5747.
City Wide Garage Sales Saturday, June 20. Register for $20 to get your location on the map. Deadline is June 10.
Livin' Out Loud is set for Aug. 15-16 at Lake Helen.
SUMNER HAPPENINGS
S-E-M Cross Country 5K Fun Run/Walk Sunday, June 28 at 7:30 a.m. at Sumner's park.
ON THE BIG SCREEN
LEXINGTON
Majestic Theatre, 615 N. Washington St.
Ticket Pricing: Adult $5, Students/Senior Citizens/Child $4
SHOWTIMES:
"The Sheep Detectives" (PG) - June 10; Wednesday at 7 p.m.
"The Breadwinner" (PG) - June 12-14, 17; Friday/Saturday at 7 p.m., Sunday at 6 p.m. and Wednesday at 7 p.m.
COZAD
Fox Theater, 100 E. Eighth St.
Ticket Pricing: Adult $9, Student/Seniors/Military $8, 5 and under $6.50, Matinee (all ages) $6.50
SHOWTIMES:
"Masters of the Universe" (PG-13) - June 9-18; Tuesday-Thursday at 7 p.m., Friday at 7:10 p.m., Saturday/Sunday at 4:10 and 7:10 p.m., Monday-Thursday at 7:10 p.m.
"Scary Movie 6" (R) - June 9-18; Tuesday-Thursday at 7:10 p.m., Friday at 7:20 p.m., Saturday/Sunday at 4:20 and 7:20 p.m. and Monday-Thursday at 7:20 p.m.
"Pout Pout Fish" (PG) - Wednesday, June 10 at 2 p.m.
"Disclosure Day" (PG-13) - June 12-18; Friday at 7 p.m., Saturday/Sunday at 4 and 7 p.m. and Monday-Thursday at 7 p.m.
"The Breadwinner" (PG) - June 9-11; Tuesday-Thursday at 7:20 p.m.
GOTHENBURG
Sun Theatre, 404 10th St.
Ticket Pricing: Adult $5, Child (12 and under) $3, Senior Citizen $4
SHOWTIMES:
"The Breadwinner" (PG) - June 12-14; Friday and Saturday at 7 p.m. and Sunday at 5 p.m.
"Toy Story 5" (PG) - June 19-21 and 26-29; Fridays and Saturdays at 7 p.m. and Sundays at 5 p.m.
PUBLIC LIBRARIES
The Lexington Public Library hours are: Monday-Thursday: 9 a.m. — 8 p.m., Friday and Saturday: 9 a.m. — 5 p.m., Sunday: Closed. Watch for lots of fun programs and activities this summer. Also, we are continuing curbside services; call the library at 308-324-2151 for information.
Novel Stitchers meets on Tuesdays from 3-5 p.m. in the Board Room of the Library.
Storytime meets at the Library on Wednesdays at 10:30 a.m.
The Wilson Public Library normal hours are: Monday-Thursday: 10 a.m. — 7 p.m., Friday: 10 a.m. — 5 p.m. and Saturday: 10 a.m. — 1 p.m. Public and private meetings have resumed, with 24-hour notice appreciated. Limits to how many attendees based upon room need, what equipment is available and other restrictions can be found by calling us at 308-784-2019 or stopping at the front desk. Normal policies about room rental can be found under Policies at wilsonpubliclibrary.org.
LEXINGTON GRAND GENERATION CENTER
The exercise room is open Monday through Friday, 8 a.m. until 5 p.m.
MONDAY
8 a.m. - Miracle Ear
10 a.m. - Frog
12:45 p.m. - I've Got It
TUESDAY
11 a.m. - Christian Women
12:45 p.m. - Pool
1 p.m. - Bunco
2:30 p.m. - Hot Cookies
WEDNESDAY
12:45 p.m. - Cards
1 p.m. - Frog
3 p.m. - Movie at Majestic Theater
THURSDAY
12:45 p.m. - Farkle
12:45 p.m. - Pool
FRIDAY
Noon - Birthday Presenter
12:45 p.m. - Cards
1 p.m. - Frog
LEXINGTON GRAND GENERATION CENTER MENU
Homemade bread every day. Choice of skim, 2% or chocolate milk. No reservations are needed except for large groups. Serving time: 11:30 a.m. Please call 308-324-2498 by 10 a.m. for delivery or carryout meals.
MONDAY
Beef Enchiladas, Hominy Casserole, Spanish Rice, Cold Veggie Salad, Pears
TUESDAY
Orange Chicken, Broccoli, Rice with Veggies, Mixed Fruit
WEDNESDAY
Chicken Fried Steak with Gravy, Boiled Potatoes, Peas, Plums
THURSDAY
Cubed Pork in Gravy, Baby Bakers, Stewed Tomatoes, Mandarin Oranges
FRIDAY
Roast Beef, Mashed Potatoes and Gravy, Corn, Fresh Fruit, Dinner Roll, Dessert
COZAD GRAND GENERATION CENTER
When Cozad schools are closed due to inclement weather, the center will also be closed. Check KRVN or the TV for weather related closings.
MONDAY
10 a.m. - Free Groceries
10 a.m. to noon - Free Shredding Event
12:30 p.m. - Board Meeting
1 p.m. - Pitch
TUESDAY
Noon- Rotary
1:15 p.m. - Foot Clinic
WEDNESDAY
10 a.m. - Free Groceries
12:30 p.m. - Pinochle
THURSDAY
1 p.m. - Tai Chi
5 p.m. - Dine In/Drive Thru Burger Night
5 p.m. - Vendor Market
5 p.m. - Free Grocery Bag
COZAD GRAND GENERATION CENTER MENU
Salad Bar is available daily with meals served from 11:30 a.m. — 12:30 p.m.
MONDAY
Chicken and Dressing Casserole, Corn, Mandarin Oranges, Fruit Crisp
TUESDAY
Porcupine Meatballs, Baked Potato, Broccoli, Petite Pear Salad, Ice Cream
WEDNESDAY
BBQ Pork Sandwich, Tater Tots, Coleslaw, Peaches, Dessert
THURSDAY
Scalloped Potatoes and Ham, Green Beans, Red Applesauce, Cookies
FRIDAY
Goulash, Peas, Fruit Mix, Garlic Bread, Rice Krispie Bars
FARNAM SENIOR CENTER
The center will be closed on Fridays until further notice. When Eustis-Farnam Schools are closed due to the weather, the Senior Center will also be closed. Call ahead by 9:30 a.m. to get a meal 308-569-2359.
MONDAY
Sloppy Joes, French Fries, Cucumber Salad, Peaches
TUESDAY
Oven Fried Chicken, Mashed Potatoes, Green Beans, Fruit Cocktail, Dinner Roll
WEDNESDAY
Lasagna, Lettuce Salad, Carrots, Pears, Garlic Bread
THURSDAY
Hamburgers, Potato Salad, Baked Beans, Pineapple
GOSPER COUNTY SENIOR CENTER
All meals are served with vegetables, fruit and a sweet item. Please call before 10 a.m. for your reservation 308-785-2500. Menu is subject to change without notice.
MONDAY
Beef and Noodles over Mashed Potatoes
TUESDAY
Chicken Enchiladas
WEDNESDAY
Swiss Steak
THURSDAY
Baked Pork Chops
FRIDAY
Salmon Patties
ORGANIZATIONS
It Works Group: AA meetings are held on Mondays, Wednesdays and Fridays from noon to 1 p.m. at 303 E. Sixth St., in Lexington.
First Christin Church NA: meets Sundays at 7 p.m., Tuesdays at 8 p.m. 1206 N. Erie St., in Lexington.
Westside Group: AA/NA: open meeting on Monday and Friday nights from 7-8 p.m. Meetings are held at Grace Lutheran Church, 105 E. 17th St., Lexington, use the south door.
Women's Group: meets every Tuesday from 7-8 p.m. on the second floor lounge at the Dawson County Courthouse (700 N. Washington St.)
Celebrate Recovery: Meetings at 7 p.m. on Fridays at Parkview Baptist Church’s Refuge Building (1105 Park St., Lexington) Contact: 308-324-4410.
Four Roads Group AA: meetings are held on Tuesdays from noon to 1 p.m., Fridays from 7-8 p.m. and Sundays from 7 p.m. at 1801 W. 18th St., in Lexington.
Grupo Lexington AA (Spanish Speaking): open meetings on Saturdays from 8-9 p.m. and Sundays from 11 a.m. to noon at 114 W. 6th St. in Lexington.
Group Nueva Vida Lexington (Spanish Speaking): open meetings on Fridays at 8 p.m. and Saturdays at 11 a.m. at 114 W. Eighth St., in Lexington.
Full of Grace: Meetings from 6-7 p.m. on Tuesdays at the Nazarene Church at 919 H St., in Cozad.
Southview Group: Meetings from 8-9 p.m. on Wednesdays at 1804 Papio Lane in Cozad.
SMART Recovery meets at St. Peter’s in the Valley Episcopal Church, 905 East 13th St., Tuesdays and Thursdays 7-8:30 p.m., Saturdays, 4:30-5:30 p.m.
Sumner AA Group: meets Sundays and Tuesdays from 8-9 p.m. at 205 E. Fifth Avenue, in Sumner. For more information call 308-325-5827.
Bertrand Thurs Night Group: Meetings from 8-9 p.m. on Thursdays at Hope Lutheran Church, 74094 Road 436 in Smithfield. Call 308-785-3567 or 308-472-3376.
Odie Group AA/NA: meetings at 8 p.m. on Sundays in Elwood at 501 Calvert Avenue.
Pony Express Group AA: meetings are held from 7:30-8:30 p.m. on Mondays at the Gothenburg Evangelical Free Church (515 18th St.) in Gothenburg.
Thirsty Thursday by the Cemetery: Meetings held on Thursdays from 7-8 p.m. at the Trinity Lutheran Church (2002 27th St.) in Gothenburg.
Parkinson’s Disease Support Group meetings are held the second Thursday each month at 2 p.m. at Lexington Regional Health Center (1201 N. Erie St., Lexington). For more information contact Dixie Menke at 308-325-5350.
Community Action Partnership of Mid-Nebraska Immunization Clinic, first and third Mondays every month: Open 10 a.m. to noon and 1-4 p.m. by appointment at 931 W. Seventh St., Lexington. Previous vaccination records required. Contact 308-325-3436 or 308-325-3169.
Dawson/Gosper County CASA: seeking Volunteers. CASA Volunteers are everyday people from all walks of life, who advocate through the court system in the interests of children. Contact 308-324-7364.
Local
Top Story Spotlight
Cattlemen’s Ball transforms Dawson County pasture into gathering place for hope
Nebraska’s Cattlemen’s Ball was hosted in Dawson County for the first time in the event's 27-year history.
Nestled in the hills north of Cozad, the event Friday and Saturday was held in the pasture of Howard and Linda Benjamin.
Levi and Bobbie Jo Messersmith teamed up with the Benjamins to bring the ball to Dawson County and unite the 10 communities surrounding the event site.
It did not matter whether attendees were Minutemen, Haymakers, Swedes or known by any other local moniker.
Once they stepped into the Benjamins’ pasture, all titles were stripped away except two: Nebraskan and human.
“In the words of my co-hostess,” Bobbie Jo Messersmith said, “she never wants her grandchildren or great-grandchildren to get a cancer diagnosis. We don’t want to learn to live with this disease. We want it eradicated.”
The Cattlemen’s Ball raises money each year to support cancer research and treatment.
Ninety percent of the proceeds benefit the Fred and Pamela Buffett Cancer Center in Omaha, while the remaining 10% stays in the host county.
This year, that portion will remain in Dawson County and be used for local medical research and health initiatives.
Cozad Community Health System, Gothenburg Health and Lexington Regional Health Center partnered to host a medical tent at the ball.
The county’s three primary hospitals offered on-site genetic testing, blood pressure screenings and cancer education. Games and a photo booth also were available inside the tent.
“This is the hub where everyone can get information and screenings, play some games and learn from local providers,” said Karlie Osborne, director of marketing at Cozad Community Health System.
In addition to the medical tent, guests could visit a saloon, gift shop, art tent and history tent. The history tent featured exhibits about the 10 communities surrounding the site, including Callaway, Gothenburg, Cozad, Eustis, Farnam and Lexington.
Meals and concerts were held in the entertainment tent, where tables were decorated with metal centerpieces known as “Promise Petals.”
The centerpieces were purchased in memory of cancer patients who lost their lives to the disease. After the event, purchasers were allowed to take the Promise Petals home.
This gazebo originally sat in downtown Cozad on the property of the original town square, where traffic lights now stand. It was built after World War I amid a material shortage. After being restored by the Messersmith family, it was used as the centerpiece of the serenity garden at the 2026 Cattlemen’s Ball.
At the center of the ball grounds, a serenity garden was created with help from local greenhouses. Adorned with string lights and a wooden bench bearing various ranch brands, the garden provided a place for visitors to sit and reflect on cancer’s impact on their lives.
It served as a place of mourning for those who had lost loved ones and a place of contemplation for those whose family members and friends are currently battling the disease.
Standing on the south side of the garden was Cozad’s original town square gazebo, a symbol of resilience and community.
According to Messersmith, the gazebo was built after World War I.
Construction was delayed because of material shortages following the war, but once completed, it served as a gathering place for the community.
As the years passed, the gazebo was sold and relocated several times after becoming too small to function as a bandstand for modern events. More recently, it was rediscovered in a dilapidated condition on a privately owned pasture.
The Messersmiths approached the family that owned the pasture about restoring the structure and using it as the centerpiece of the Cattlemen’s Ball.
After receiving permission, they restored the gazebo and transformed it into a gathering place once again — not just for the Cozad community, but for all of Nebraska.
Along with ticket sales, several auctions were held throughout the weekend to raise funds in the fight against cancer.
These included a silent auction, a Friday evening live auction, a Saturday brunch auction, a farm and ranch auction, and a Saturday evening live auction.
Wyatt and Lane Harris, creators of Wild Ass Soap, sold their soaps in the Cattlemen’s Ball gift shop. Their soap is made out of beef fat, reducing the waste from the beef industry.
Two concerts were held in the entertainment tent. A style show also was featured, and a variety of food and beverage vendors served guests throughout the weekend. Cozad’s Meridian Tap House and Frontier Frau were among the local businesses represented.
