COLUMBUS — Billboards targeting Gov. Jim Pillen pork production enterprise have been installed in Lincoln and one is set to be installed in Columbus this week.
Physicians Committee for Responsible Medicine, a national health nonprofit based in Washington, D.C., is sponsoring the billboard. According to the group’s website, its mission is to improving both human and animal lives through “plant-based diets and ethical and effective scientific research.”
The billboards target the new governor’s pork production enterprise and say, “Governor Pillen: ‘Suffocating Stench’ From Hog Operations? Subsidize Nebraska Crops!”
“Suffocating stench,” Physicians Committee said, comes from a 2000 lawsuit filed by 18 individuals residing near Pillen’s hog confinement operations in Boone and Nance counties regarding an odor nuisance.
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However, while the Physicians Committee’s press release mentions the lawsuit, it mainly cites concerns over large-scale livestock operations contributing to climate change as they produce methane, a plant-warming gas.
A letter penned by the group and sent to Pillen asked that he phase out one of his own swine facilities to reduce methane emissions and to conserve water.
The group’s press release states that it takes much more water for large-scale livestock operations – to irrigate grains and grasses for feeding, as well as water for drinking and processing – than it does to grow crops that people can consume directly, such as vegetables or lentils.
“It’s important for the governor to increase support for Nebraska farmers who are growing beans, sunflowers, pecans, apples, and other crops that require less water compared to large-scale livestock operations,” said Anna Herby, a spokesperson for the Physicians Committee, in a provided statement. “Due to Nebraska’s drought, many ranchers have reduced their herds, and they should get government assistance if they wish to transition to growing lentils and other crops that use water more efficiently.”
The group also encouraged Pillen to seek funding through the Inflation Reduction Act that is available to farmers who want to transition from livestock to climate-smart crops.
Yet, Nebraska is known for its livestock and grain production.
According to the Nebraska Beef Council, agriculture is the No. 1 industry in the state with cattle production representing the largest segment of the industry.
Nebraska livestock consume $3.5 billion in grain annually, as reported by the Nebraska Department of Agriculture, and the livestock industry is valued at $11.9 billion. One in four jobs in Nebraska are related to agriculture.
The governor’s office did not respond to a request for comment.
Top Journal Star photos for January 2023

Nebraska Supreme Court Chief Justice Michael Heavican (left) swears in the new senators for 2023, on Wednesday, Jan. 4, 2023, at Nebraska State Capitol in Lincoln.

Sen. John Fredrickson shows his son, Leon, the inside of the west wing on the first day of the 2023 Legislature on Wednesday, Jan. 4, 2023, at the Nebraska State Capitol in Lincoln.

Kristina Konecko, an administrative aide for Sen. Mike Jacobson of North Platte, boxes up items at his old desk Tuesday at the Capitol. The new session begins Wednesday.

Gov. Jim Pillen shakes hands with Senator Tony Vargas after the inauguration ceremony for the governor on Thursday, Jan. 5, 2023, at Nebraska State Capitol in Lincoln.

A camera flash illuminates the newly elected Gov. Jim Pillen (center left) as he is escorted through the rotunda to the West Chamber to be sworn in on Thursday at Capitol in Lincoln.

Milford's Izzy Yeackley (left) grabs a rebound in front of Malcolm's Emma Brown on Thursday in Malcolm.

Tell Hanes (left) of the Waverly Fire Department and Southeast Rural Fire's Trey Wayne jump over freezing water to high-five while practicing surface ice rescues Friday at Holmes Lake. "We try to run these trainings for both our students and local first responders to make sure they are ready in case anything real happens," said Andrew Saunders, of the International Rescue and Relief program at Union College.

Lincoln Southeast's Kaitlyn Freudenberg (from left) tries to hold onto the ball against Lincoln Southwest's Brinly Christensen and Aniya Seymore on Friday at Lincoln Southwest.

Nebraska's Kendall Moriarty does push-ups as her teammates cheer after the Huskers beat Penn State on Wednesday at Pinnacle Bank Arena.

Nebraska's Brock Hardy (right) wrestles Minnesota's Jakob Bergeland in the 141-pound match, Friday, Jan. 13, 2023, at the Devaney Center.

Ali Al-Mohammed, 17, kicks a soccer ball after school on Tuesday in front of Park Middle School. Renovations at Park that were part of the 2020 bond issue included a new cafeteria space.

Parkview Christian's Isabella Minatti (middle, right) is fouled against Johnson-Brock during a MUDECAS Tournament semifinal game Thursday at Beatrice Auditorium.

Nebraska's Emmanuel Bandoumel makes a dunk against Illinois' Matthew Mayer on Tuesday at Pinnacle Bank Arena.

Nebraska's Derrick Walker is introduced before the Illnois game, Tuesday, Jan. 10, 2023, at Pinnacle Bank Arena.

A truck passes over an icy Platte River along U.S. 6 on Friday near Ashland. Friday's temperature failed to get above freezing, but the forecast for Saturday and Sunday is much better, with temperatures in the high 40s and low 50s before precipitation chances Sunday night and Monday.

A pair of ice skaters journey across a frozen Holmes Lake at sunset on Friday, Jan. 13, 2023, in Lincoln. As winter continues, weather this week will be consistently in the 40s with a dry weekend.

Ohio State's Rebeka Mikulášiková collides with Nebraska's Maddie Krull as they battle for the ball underneath the rim in the third quarter Saturday at Pinnacle Bank Arena.

Kyrie Kelley-Johnson, son of Lincoln High head coach Dominique Kelley-Johnson, tries to keep the attention of the players while the Links stretch before their game Saturday at Lincoln High.

Governor Jim Pillen (center) announces the appointment of former governor Pete Ricketts to Nebraska's open senate seat, during an announcement on Thursday, Jan. 12, 2023, at Nebraska State Capitol in Lincoln. The vacancy, left open by the departure of Ben Sasse, has been expected to go to Ricketts after his depurate from the governorship last year.

Oscar and Yenifer Contreras, (left to right) both family workers, enjoy some of the food they made before lunch on Wednesday, Jan. 11, 2023, at Restaurante & Bar Sabor Latino in Lincoln.

Parker Moll braves a mix of snow and rain to clear the driveway outside his family's home on Wednesday.

Ohio State's Zed Key (left) lays the ball into the basket off of the backboard against Nebraska's Derrick Walker on Wednesday at Pinnacle Bank Arena.

Nebraska's Sam Griesel (right) embraces teammate Keisei Tominaga after defeating Ohio State on Wednesday at Pinnacle Bank Arena.

Nebraska's Isabelle Bourne (left) is blocked at the rim by Maryland's Gia Cooke on Sunday at Pinnacle Bank Arena.

Lincoln Pius X's Jackson Kessler (middle, bottom) celebrates after hitting a three-point shot against Lincoln Southwest on Thursday at Pius X High School.

Nebraska's Allie Gard completes a back hand spring during her routine on the balance beam during their duel against Maryland on Saturday, Jan. 21, 2023, at the Devaney Sports Center.